Using the “Insert More” Tag in a Blog Post

Hi Everyone…

Russ & Marcy LarsenThis is Russ Larsen from Taking Aim Marketing.  (I like putting Marcy in the pictures with me – it makes them look so much better.)

I have been getting a lot of questions lately about the online webinar I presented for The I&E Network.

One of the questions that has been asked most, since I presented the online webinar is:

“How Do I Use The “Insert More” Tag in my blog posts?”

Using the “Insert More” Tag in a Blog Post

Q: Why should I use the “Insert More” tag in a blog post?

A: Often times, blogs are set up to show the latest post on the home page. When someone visits you home page, they are able to read your latest post. While this keeps your blog fresh and always changing, it also can stop your blog visitors from visiting the “interior” pages of your blog. If they get to read the entire post, right on the home page, why would they click to the “post” page? If they don’t visit the Post Page – they cannot comment on the blog post.

Therefore, using the “Insert More” tag is usually a good idea.

Below is the instructions on how to the “Insert More” Tag properly in a blog post:

The “Insert More” Tag looks like this in the WYSIWYG Editor of WordPress.

Insert More Tag in WordPress

How it works: Everything above the “Insert More” tag is displayed on your home page (or your blog page – depending on how your blog is set up) then a line is entered automatically that says – “Read the rest of this entry…”. The site visitor is required to click on the text in order to read the rest of the blog post. This forces them to the “interior” post page – where they can comment on the post.

How to Use it Properly: Make sure you give your readers enough information about the post, before inserting the “Insert More” tag. The object is to get them to click to read more. I like to put about one paragraph of text and at least one image, before the “Insert More” tag. This puts images on the blog page – keeping it looking good, and gives the reader an introduction to the post before forcing them to read more. I also like to use a sentence that makes my blog readers want to click to read more, something like, “Here’s how to use the Insert More tag properly:” or maybe, “The video below will show you how:”.

If you missed the online webinar and want to see it – here is the link to watch it online.

The webinar will teach you how to properly structure a post, use the Insert More Tag and more.

It is really helpful for those that are just getting started using their blog. Watch it Here.

If you are reading this post – and found it helpful, don’t forget to Subscribe by E-Mail to be automatically informed each time I add a new post to this blog.

If you have any questions on creating posts, pages or more inside wordpress, please don’t hesitate to post your questions below in the Reply form. I would be happy to answer them the best I can. Remember, there is no such thing as a stupid question. If you don’t ask, I can’t help you.

Happy Blogging,

Russ Larsen

Taking Aim Marketing

2 Replies to “Using the “Insert More” Tag in a Blog Post”

  1. Hi,

    Thank you for sharing a blog with your thoughts about blogging and marketing. You offer a lot of helpful insights. I was wondering a little bit more about tagging. If I write an article about a Nintendo DS commercial for their new game “Professor Layton and the Last Spector,” I was wondering how in depth you think tags should go.

    Should it read like:

    Nintendo, Nintendo DS, Nintendo DS Commercial, Nintendo DS Advertisement, Advertisement, Commercial, Professor Layton, Professor Layton and the Last Spector,

    Or more simply:

    Nintendo DS, Commercial, Advertisement, Professor Layton and the Last Spector

    For instance, do I need to include these above words in a bunch of different combinations in order to reach a post’s highest search-ability on google or does this back fire?

    Thanks for any insights you can give!


  2. Craig, I would put a few tags relevant to the post. That’s it. Too many is not good and too few is not ideal either. Think of tags as a few relevant keyword or keyword phrases that people might type in to find your post, of course, when they type in these keywords and your post comes up, you would want the post to provide them with the correct information they are looking for. Don’t overdue it, just post quality content with relevant tags and you will do fine. – Russ

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