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Facebook’s Step to Business Success

Facebook has just released their latest Facebook Steps to Business Success.

If you want to use Facebook to promote and grow your business, it’s important that you understand this information – especially the difference between your Facebook Account and Facebook Fan Pages.

I know – things change so fast in the world of Social Media that it’s almost impossible to keep up on. (I’m as guilty as anyone – I am following the steps and setting up my Taking Aim Marketing Fan Page Right Now! Here’s the link to LIKE – http://www.facebook.com/takingaimmarketing)

Important – Fan Pages are for business and have fans that LIKE them. Facebook accounts are for personal accounts and have FRIENDS. It’s important to understand that Facebook for business is different than Facebook for personal use and you need to understand the difference if you intend on using Facebook for your business.

Creating a Facebook Fan Page Video (this is a video I did a few months ago – some things are probably outdated (go figure!), but you’ll get the idea if you watch this video and read the Facebook Steps to Business Success.

To your success!

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How to Setup Your Facebook Fan Page

Facebook Fan Pages

Question: What is a Facebook Fan Page and Why do I need one?

Answer: A Facebook page specifically for your business, to separate your business from your personal facebook profile page. People will be able to find your business on Facebook and LIKE it, rather than sending you a friend request. Fan pages allow people to follow what your business is doing, without you having to approve them as a friend or see what they are posting on facebook. Your personal facebook profile page is used to share pictures of your family, friends, vacations etc., but your fan page is used to share information with your business contacts.

After you sign up for a Facebook Fan page, you will be able to post on your personal facebook page as yourself, and on your business Fan Page as your business – without the two overlapping. Business contacts will see what you post as your business and friends will be able to see your new puppy!

Plus: You are limited to 5000 Facebook friends. Fan pages are allowed unlimited Likes.

The video below will show you how to set up your Facebook Fan Page.

After you set up your Facebook Fan Page, don’t forget to claim your Facebook Username and put a Facebook Like Box on your website! (Both videos are on the Video Tutorial Page to Show you how.)

This is Video #1 in this Facebook Series.

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Adding Facebook to Your Website

Adding a facebook like button or like box to your website is a great way for you to get fans to LIKE your website. It puts a button right in the sidebar of your site, that your site visitors can click on to LIKE you on facebook. Once they LIKE you, your facebook updates will appear on their wall.

This is a great way to link your website to your facebook fan page and gain additional exposure and attention for your website.

Inserting a LIKE Button will simply put a button on your site, while inserting a LIKE box, will put a LIKE button in addition to your fans and more.

This video will show you the process:

 

Here is the process to add a Facebook LIKE BUTTON or LIKE BOX to your website:

  • Go to http://developers.facebook.com/plugins
  • Click on the option you want to add – Like Button, Like Box, or another profile plugin.
  • Fill in the options – putting the URL of your Facebook Fan Page in the URL box (do not leave it as the default page) – also pay attention to the width – something around 250 – 280 should work on most themes.
  • Click Get Code
  • Copy the Code
  • Go to your WordPress Dashboard
  • Drag a TEXT Widget into the sidebar in the position you want it to appear on your website
  • Paste the code into the text box (this is the code facebook gave you)
  • Click Save.

There you have it, your facebook feed or a LIKE button, or both – are now in the sidebar on your website, linking your website to your facebook page.

If you don’t like the way it appears, delete the text widget, then go back and do the process again until you get what you like.

Note: In the example above, I am working on a website with multiple sidebars, your site may have just one sidebar depending on the theme.

This is Video #2 in this Facebook Video Series.