Optimizing Images for Search Engines

How to Optimize Pictures for Search Engines

Most miss this step when using pictures in their web pages or blog posts, but it is important to make sure your pictures are optimized for search engines.

Search Engines cannot see pictures. Therefore, they instead read the title and the alt tag of the image.  This is the “behind the scenes” information that most of us hate to go in and enter in the details of the picture.

Here are some tips to Search Engine Optimize your pictures for Search Engines:

Use a filename that describes the image

This is the name of the picture – usually something like DSC010506 when taken from your camera. I recommend renaming the picture when you size it for the web.

Use hyphens to separate words in the image name

Example – gun-carving-image.jpg

Use a descriptive image alt attribute to describe the image

Describe the image for those using browsers that do not show pictures – and the search engines. This is the text that shows up when you “hover” your mouse over the image. Guideline – 2 to 5 words related or similar to the page or post keywords. Do not use a list of keywords – do not keyword “stuff”. Remember, balance between site visitors and search engines. Use naturaly phrases.

Use a descriptive image title to describe the image.

Generally less important than the alt attribute, the image title can be a bit longer and read like a sentence.


Using the guidelines above, the search engines will better understand what your images are about and you might even get your images ranked in google’s image search results (which means traffic for your web site and exposure for you business).

How to Recover a Deleted Image

Oops….I Deleted a Picture – How do I Get it Back?

It happens…..sometimes you delete a picture from a page or post that you didn’t mean to delete.

Once you upload a picture to a particular post or page within your wordpress web site, that picture is placed in a “gallery” for that post (or page). Therefore, is you accidentally delete an image from a post or page, it is not actually deleted. It is still in the “gallery” for that post, but it is not showing in the post.

All we need to do is open the “gallery” for that post and make the image show again.

The tutorial video below will show you how to get the picture back into your page or post without having to upload it again.



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How to Upload a PDF File, then Link to It

How to Upload a PDF File, then Link to It

Sometimes we want to upload an external media file such as a PDF file, or another type of file, then link to the file from within a blog post or a web page on our web site.

A good example of this would be if we wanted to create a Custom Order Form for our site visitors to print out. Another example might be that we want to link to a PDF E-Book so our site visitors can download it directly from our web site.

Here is the process to upload a file, then link to it from within a blog post:

1. Upload the file under Media – Add New

2. After Uploading, Copy the URL (location) of the file.

3. Create a new post

4. Link from within the post to the URL (location) of the file (step 2 above.)

The video below will walk you through the process:

Continue reading “How to Upload a PDF File, then Link to It”

Using the “Insert More” Tag in a Blog Post

Hi Everyone…

Russ & Marcy LarsenThis is Russ Larsen from Taking Aim Marketing.  (I like putting Marcy in the pictures with me – it makes them look so much better.)

I have been getting a lot of questions lately about the online webinar I presented for The I&E Network.

One of the questions that has been asked most, since I presented the online webinar is:

“How Do I Use The “Insert More” Tag in my blog posts?”


Using the “Insert More” Tag in a Blog Post

Q: Why should I use the “Insert More” tag in a blog post?

A: Often times, blogs are set up to show the latest post on the home page. When someone visits you home page, they are able to read your latest post. While this keeps your blog fresh and always changing, it also can stop your blog visitors from visiting the “interior” pages of your blog. If they get to read the entire post, right on the home page, why would they click to the “post” page? If they don’t visit the Post Page – they cannot comment on the blog post.

Therefore, using the “Insert More” tag is usually a good idea.

Below is the instructions on how to the “Insert More” Tag properly in a blog post:

Continue reading “Using the “Insert More” Tag in a Blog Post”

NextGen Gallery Help Tutorial

NextGen Gallery Help Tutorial

This tutorial video is for those using the nextgen gallery plugin. It shows you how to upload pictures to a specific gallery, insert a title and description for each picture in the gallery, and how to move or copy images from one gallery to another.

A client of mine in Australia, I won’t mention any names – (cough…cough…david..cough…cough…valleys guitars) – prompted me to make this video after he called my original tutorial video – $#%^t. He asked me to go slower and explain (thoroughly) what each step was and to make it big enough to see what is going on.

So, in order to make the video larger for easy viewing, I did not use youtube, instead I uploaded the video to my web server in wmv format. I also tried to go very slow and explain what each step was in this process.

My client (still to remain nameless) gave his approval, and told me I could remove the $#%^t tag.

Download the tutorial video here.

Thanks to David (oops) for the honesty.

How To Structure a Blog Post

How To Structure a Blog Post for SEO

I just posted a new post on Profitable Hobbies Blog. It is titled Engraving Glass Calligraphy.

In the post, I tell about Ken Brown and how he has combined his calligraphy skill with a high speed drill to produce amazing calligraphy engraving on glass.

Within just a few minutes, the post ranked on the first page in google for many different phrases including engraving glass calligraphy, glass calligraphy, glass calligraphy engraving – just to name a few.

Continue reading “How To Structure a Blog Post”

Dashboard Customization – Basic Screen Options

Dashboard Customization – Basic Screen Options for your WordPress Dashboard

The video below shows you how you can customize your wordpress dashboard to show the items you use regularly and hide the items you don’t want to see.

This makes it easier to see the post or page you are creating, without all that other stuff getting in the way and taking up valuable desktop space.

These are just basic customizations, if you have further questions please e-mail us at contact@takingaimmarketing.com.

Editing Photos in Nexgen Gallery Plugin

How to Create and Edit Photo Galleries and Images using Nextgen Gallery Plugin

Includes how to create a gallery, add title and description to your gallery, insert your gallery into a page or post, edit thumbnails and more.

How to Remove a Picture from a WordPress Post

How to Remove a Picture from a WordPress Post

Sometimes you need to remove a picture from a wordpress post or page; this video will walk you through the process of removing the image.

Use this process if you have an image showing up twice in your carousels, or if you have an image in the carousels that is not displaying correctly.